Linda A. Cappello | Norwalk Real Estate, Rowayton Real Estate, Westport Real Estate


If your home is on the market, you may wonder why it hasn’t moved off the market. There are many ways to make adjustments to the price of your home, but if not done correctly, you could sabotage the sale of your home. Let’s say that you have your home as an FSBO (For sale by owner.) Buyers may wonder what’s behind the price of the house. Does the seller genuinely want to move the home to the sold category quickly? Why has the home been for sale so long? 


You could face the same problems if you’re working with an agency. The difference is that s a seller, the agency is by your side, helping you to make the right decisions when it comes to pricing your home.


Realistic Expectations


You need to be realistic when pricing your home as a seller. Of course, you want to make a return on your home. Of course, you think your home has great value. The critical point is that you need to understand the state of the market along with the neighborhood your home is located. So much goes into the pricing of a house. 


Investigate


Along with your agent, you can do some investigating to see where some improvements could be made in marketing your home. Look at the following:


How has the house been received on the MLS?

Are the significant benefits of the home highlighted?

How many open house opportunities did buyers have?

Are there good pictures of the house online? 

Do the signs leading to the house stand out? 

Can you add anything to the marketing of the home like a virtual tour? 


While real estate agents have general guidelines as to how a home at a certain price point should be marketed, you can always be your own advocate.


The Consequences Of High Pricing


If you price your home too high, there are some consequences. Your home will stay on the market for an extended period of time if it's overpriced. Buyers will wonder why the house has been listed for so long, wondering if there’s something wrong with the property. Buyers will wait even longer to bite on the home in these circumstances because they are waiting for a price drop. 


The Solution


The best thing you can do in this circumstance is to take your home off the market. Work with your real estate agent. He can let you know whether it’s a good time to re-list the home. Perhaps you can make some improvements to the property in the meantime. A fresh listing and a clean look at the house may help buyers to find the property more easily at a price that pleases them!      


For home sellers, maximizing the value of your residence is key. However, it is important to remember the dangers associated with overvaluing your house.

If you overprice your residence, homebuyers may choose to look elsewhere for their dream house. As such, it may take you many weeks, months or years to sell your residence if you fail to price it correctly from the get-go.

So what does it take to avoid the risk of overpricing your home? Here are three tips to help home sellers set a fair price for any residence, in any real estate market, at any time.

1. Review the Housing Market in Your Area.

Spend some time assessing the local housing market – you'll be glad you did. This will enable you to better understand how your home compares to other residences in your city or town so you can price your house accordingly.

Check out the listing prices of homes that currently are available as well as the sold prices of residences that recently were purchased. By doing so, you'll be able to collect a broad assortment of housing market data and use this information to determine the right price for your house.

2. Get Your Home Appraised.

A home appraiser will conduct an in-depth examination of your residence, help you identify problem areas and determine your house's value. That way, you'll be able to enter the real estate market with realistic expectations and set a fair asking price based on your home appraisal.

Furthermore, a home appraisal offers valuable insights into ways that you can improve your home. The assessment will allow you to learn about the pros and cons of your home, and ultimately, determine the best ways to transform your house's weaknesses into strengths.

Don't forget to evaluate your home's interior and exterior as well. Completing home improvement tasks will improve your residence inside and out. Plus, performing home maintenance may allow you to set a higher asking price than you initially expected.

3. Hire an Experienced Real Estate Agent.

Let's face it – navigating the real estate market can be a long, arduous process. Thankfully, real estate agents are available that possess extensive industry experience and know-how, ensuring you can set the right price for your house without delay.

Perhaps best of all, a real estate agent understands the ins and outs of both buyer's and seller's markets. As such, he or she can offer recommendations about how to price your home, enhance your house's interior and exterior and much more.

With the right real estate agent at your disposal, you should have no trouble setting a fair price for your home. In addition, this professional will do whatever it takes to promote your house to the right homebuyers consistently, bolstering your chances of optimizing the value of your residence.

Don't leave anything to chance when you sell your home. Instead, employ a real estate agent, and you can speed up the process of selling your residence.


A seller's market provides many opportunities for those who plan to list a residence in the near future. If you know how to capitalize on a seller's market, you may be able to quickly and effortlessly sell your house and maximize your property sale earnings.

Now, let's take a look at three tips to help you get the most out of a seller's market.

1. Analyze Your Home's Strengths and Weaknesses

It may be beneficial to conduct an inspection prior to adding your house to a seller's market. With an inspection report in hand, you can assess your residence's strengths and weaknesses. Then, you can perform home repairs and upgrades and boost the likelihood of getting the best price for your residence.

In addition, you may want to complete a home appraisal. If you receive an appraisal report, you can analyze a property valuation and use this information to establish an aggressive initial asking price for your house.

2. Craft an Engaging Home Listing

A home listing typically plays a pivotal role in the house selling journey. If you devote time and resources to create an engaging home listing, you should have no trouble stirring up lots of interest in your home in a seller's market.

As you craft a home listing, it may be a good idea to evaluate the buyer's perspective. If you understand what separates your home from comparable residences in your city or town, you may be able to find innovative ways to differentiate your house listing from all others.

It often helps to include high-resolution images of your home in your listing too. You also should incorporate accurate details about your home into your listing to help buyers determine if your residence matches or exceeds their expectations.

3. Work with a Real Estate Agent

Selling a home sometimes is tricky, regardless of the current housing market's conditions. Lucky for you, real estate agents are available who can help you achieve the optimal results in a seller's market.

A real estate agent knows what it takes to sell a residence in any location, at any time. First, he or she will create a personalized home selling strategy designed to help you accomplish your desired goals. A real estate agent next will put this plan into action and promote your residence to potential buyers. If you receive an offer to purchase your house, a real estate agent will help you determine whether to accept, reject or counter this proposal.

Furthermore, a real estate agent will help you finalize a home sale. He or she will offer tips and recommendations to help you prepare for a home closing and respond to any of your concerns or questions. Plus, a real estate agent will keep in touch with you as your home closing date approaches to help you alleviate stress.

There are lots of things you can do to capitalize on a seller's market. Thanks to the aforementioned tips, you can take advantage of a seller's market and seamlessly navigate the home selling journey.


You've decided to sell your home and listed your residence with a real estate agent. Now, you'll need to prepare for your first open house.

Ultimately, hosting an open house can be a stressful experience, particularly for a first-time home seller. Lucky for you, we're here to help you take the guesswork out of getting your house ready for potential homebuyers.

Here are three tips to ensure that you can prep your residence for an open house.

1. Get Rid of Clutter

De-clutter your house as much as possible – you'll be happy you did. With clutter out of the way, homebuyers should have no trouble assessing every nook and cranny of your residence.

For those who possess a large assortment of clutter, it may be worthwhile to donate items to charity or host a garage sale. Also, you may be able to sell your excess items online.

Don't forget about family members and friends, either. If you have excess items, family members and friends may be willing to take them off your hands for free. By doing so, they'll be able to help you de-clutter your house and ensure that it looks great during an open house.

2. Clean As Much As Possible

There may be only a few days before your open house, but you should try to take advantage of any free time at your disposal.

Use your time wisely and clean up your home as much as you can. You can clean rugs and carpets, wipe down walls and floors and much more. If you need extra assistance, you can always hire a professional cleaning company to help out as well.

For home sellers, it is paramount to make a positive first impression on homebuyers. And if you commit the necessary time and resources to clean your residence, you may be able to boost your home's chances of making a long-lasting impression on homebuyers.

3. Consult with Your Real Estate Agent

Your real estate agent is available to help you before, during and after an open house. As such, he or she is happy to provide tips so you can get your residence ready for an open house in no time at all.

With an expert real estate agent at your disposal, you'll be able to prioritize home maintenance and repairs. This real estate professional will be able to explain the importance of an open house, along with the steps that you can take to transform your ordinary residence into an unforgettable one.

Plus, your real estate agent will help you minimize stress in the days leading up to your open house. He or she will be ready to answer your open house concerns and questions and ensure that you can set realistic expectations for the event.

Getting ready for an open house may seem like a time-consuming and exhausting process. Fortunately, your real estate agent will make it easy for you to plan accordingly and ensure that your open house is a resounding success.


If plans for selling your home are in the near future, you’re going to want to start strategizing the most cost- and time-effective ways to make your home irresistible to potential buyers. One of the most proven ways of giving your home the edge it needs to stand out from the competition is good photography and attractive staging.

In today’s post, I’m going to share my tips on home staging that can be achieved on a budget and in a short period of time. That way you can focus more time on finding a new home and stop worrying about selling your current one.

Tip 1: Start packing

Before you start worrying about arranging furniture, it’s important to make sure you have a clean slate to work with. Start by packing personal effects into boxes and labeling them accordingly.

Staged homes are homes that look appealing to the widest audience as possible. Having personal reminders, like family photos, trophies, etc., makes it harder for viewers to picture themselves living in the home.

Most of us keep our homes arranged in a way that is convenient to our lives. And. let’s face it--life can be messy. But, when it comes to staging, less is usually more.

Not only will this cleaning process help you reduce clutter and make the home look better for staging, but it will also make your moving process easier since many of your boxes will already be organized and sealed.

Tip 2: Color scheming

Expertly staged homes tend to have one thing in common--a cohesive color scheme. Think of choosing your color scheme like creating an artist’s palette. You want a few colors that compliment one another and that will work together to brighten up your home.

If you have any furniture that appears worn, dated, or that clashes with the scheme of the room, it’s a good idea to place them in storage while you prepare for photographs and visitors.

Tip 3: Decorate sparingly

Now that you’ve packed away your family photos, you might be wondering what to put on the walls in their place. The best answer is often nothing. However, that doesn’t mean the walls need to be completely bare.

For smaller rooms, you can make them appear more spacious with the use of hanging mirrors (just make sure you can’t see yourself in any of those mirrors when you take your photos!).

Tip 4: Don’t forget the outside of your home

The value of curb appeal can’t be overemphasized. The exterior of our homes, along with our yard and driveway, are essentially what we show the world about our lives. Since most home buyers want their house to look nice, fit in with the neighborhood, but have its own unique flair all at the same time. They want to know that your house has that potential.

Furthermore, the driveway and yard are two of the first things people see when they visit. You’ll want to take advantage of this moment by making a good impression.